BigAI unlocks the potential of customer insights and enables e-commerce businesses to develop meaningful customer relationships that drive revenue. Our AI solutions understand shoppers’ intent and match it with the products businesses sell online.

With our AI solutions, e-commerce companies can maximize customer lifetime value by enabling marketers to fully know their customers and respond to them real time. Enable the best customer experience and increase your revenue. Tech Vedika’s high-performance, scalable AI solutions deliver intelligence straight to your application. Our solutions help your e-commerce businesses by delivering game changing results. The best thing about our BigAI platform is that you don’t have to write a single line of code. Sit back and ENJOY!!!

Company Background

Craftsvilla is an Indian e-commerce website that sells ethnic clothing, footwear, accessories and other lifestyle products. The website uses online marketplace model by aggregating artisans, designers and retailers form all over the country onto a single platform and connecting them to customers all over the world.

Product Features:

  1. Personalisation: A one-to-one customization and marketing which was impossible is now possible with BigAITM . Our technologies enable to cross correlate customer data from various channels and devices to provide anonymous personalization.
  2. Predictive Services: Tech Vedika predictive services lets your content be more discoverable, marketable and profitable and allows upsell and cross-sell.
  3. We harness the power of machine learning algorithms to help your shoppers find the products of most relevance to them.
  4. Customer Profile Service: Tech Vedika helps build comprehensive customer profile by merging hundreds of online and in-store signals across various channels in real time, thus providing a better customer experience.
  5. SEO: Tech Vedika uses on demand insights, in-linking and ontologies to continuously improve organic search.
  6. Dynamic Promotions: Personalized dynamic promotions brings data-modeled approach to offers to ensure that each promotion is presented to just the shopper who needs it to drive a purchase.
  7. Personalized Marketing: From leveraging data profiles and prediction models to curating and featuring products specific to each recipient, personalized messages help drive 30% more revenue.
  8. Cross Device Correlation: Provides continuous experience across devices with an intent to reengage the users.
  9. Knowledge Graph: Enables products and users to become rich objects. This boosts site performance, optimization and drive revenue.
  10. Data Driven Insights: Our AI solutions provide data-driven insights that reveal your customers’ complete shopping behavior visually.
  11. Site Search: Site search boosts the relevance of the queries dynamically based on your user profile and browsing activity.
  12. Site Taxonomy: Tech Vedika ontologies improve your product taxonomies to increase discoverability and conversions from your shoppers.
  13. Image Search: A tool that lets you find all those things you don’t have the words to describe


  1. Increased 20-60 % in acquiring new customers through our in-linking and smart marketing technologies
  2. Improved revenue by >30% using our customized predictive analytics.
  3. Increased user engagement by 5X using our upsell/ cross sell technologies.
  4. Increased conversion using our realtime personalization/recommendation/retargeting technologies.

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